Children can post their letters to Santa in a special post box that has been installed in Newport Arcade.
The post box has been funded by Newport Now BID and constructed by city-based company Ollywood.
The bright red box, covered in Christmas decorations and marked ‘Letters to Santa’, is in the arcade until Christmas Eve.
Youngsters can post their letters to the North Pole seven days a week.
Parents should make sure the letters contain a name and address, as one lucky letter will be picked out to win a £50 Newport Now gift card. The cards can only be spent in the city centre at more than 50 participating businesses.
The post box will provide families with the perfect reason to visit Newport Arcade, which has been refurbished and is thriving under new local ownership, during the festive season – as well as all the other great businesses in the area.
This Saturday (December 9), the arcade will be particularly festive as it stages its Independent Traders Christmas Market – with a host of Christmas goodies on offer from local traders.
The market will be open from 10am to 4pm.
Newport Now BID manager Kevin Ward said: “Our Letters to Santa post box adds to the festive feeling in the city centre following our Countdown to Christmas lights switch-on event last month, which attracted thousands of people into Newport.
“We’re really keen to involve as many parts of the city centre as possible in our projects and events, and Newport Arcade – packed with fantastic independent traders – is a great place to visit.
“There are also some great businesses surrounding it in High Street, Newport Market, Cambrian Road and Market Arcade.
“We’re grateful to the arcade for hosting the post box and we hope to see it full of letters to Santa.”