Children can post their letters to Santa in a special post box that has been installed in Newport Market.
The post box has been funded by Newport Now BID and constructed by city-based company Ollywood.
The bright red box, covered in Christmas decorations and marked ‘Letters to Santa’, will be in the market until Christmas Eve.
Situated just inside the High Street entrance to the market, youngsters can post their letters to the North Pole seven days a week.
The post box will provide families with the perfect reason to visit Newport Market, which is thriving after a huge refurbishment, during the festive season – as well as all the other great businesses in the area.
Newport Now BID manager Kevin Ward said: “Our Letters to Santa post box adds to the festive feeling in the city centre following our Countdown to Christmas event earlier this month and our interactive Quizmas trail.
“We’re really keen to involve as many parts of the city centre as possible in our projects and events, and Newport Market is a great place to visit.
“It has some fantastic shops and restaurants, and there are some great businesses surrounding it – in High Street, Market Arcade and Newport Arcade.
“We’re grateful to the market for hosting the post box and we hope to see it full of letters to Santa.”